Včera v klubovej pošte pristál mail, ktorý sme určite neočakávali. Prekvapil nás ani nie tak obsahom ako odosielateľom. Je ním ústredie spoločnosti NEVS, ktoré pozýva podporovateľov bývalej značky SAAB na tlačovú shôdzu. Že ide skôr o gesto ako o úprimné pozvanie, prezrádzajú dátumy pozvánky a miesto konania tlačovej schôdze. SAAB bol známy obrovskou podporou svojich fanúšikov, ktorú mu závidela nejedna automobilka. Spoločnosť NEVS si je tohto faktu vedomá a preto sa snaží neprísť o túto konkurenčnú výhodu. Je však otázne čím si chce širokú obec podporovateľov značky SAAB udržať. Ako je známe po strate loga prišla nástupnícka firma s definitívnou platnosťou i o práva na používanie názvu SAAB. Jej výrobný program sa orientuje výlučne na elektromobily určené prioritne pre čínsky trh. Preto sídlo v Trollhättane asi nepostačí na získanie pravoverných saabistov.
Prikladáme list z Trollhättanu:
Hi Saabclub Slovakia,
Exciting things are happening at NEVS. Today is an important day for us, marking a new beginning for our company, and paving a new path to take us into the future.
Although it’s a new chapter, the story started long ago. We are taking our long-standing legacy of innovation and design with us as we set off towards new challenges.
From today onwards, we are NEVS – both on a company and product level. With that comes a new logo, a new look and a reinstated commitment to, and focus on, electric vehicles and mobility solutions.
We recognize and greatly appreciate your long-standing dedication to the Saab car brand and anticipate that you may have some further questions following our press announcement from earlier this morning. We’d love to answer them, tell you more about how we got to where we are now, and share some more details about our future moves.
Tomorrow, Wednesday 22 June, we will be offering an exclusive program for a very select number of stakeholders in the Saab car community and we would like to invite you to join us.
Program
11:15 Arrival at the NEVS main gate, Saabvägen 5
11:30 Lunch and Q&A
13:30 Future moves
16:00 Close
We apologize for the very short notice, but please let us know at your earliest convenience whether you will able to attend.
Should it for whatever reason not be possible for you to participate tomorrow, we would still very much like to stay in touch and would welcome another opportunity in the near future to meet.
We look forward hearing back from you!
Best,
Michèl Annink Senior Director Mobility Services and Customer Journeys National Electric Vehicle Sweden AB Saabvägen 5 SE-461 38 Trollhättan Phone: +46 520 85 821 E-mail: michel.annink@saabcars.com This mail has been sent from National Electric Vehicle Sweden AB Registered in Sweden, Registered Office Saabvägen 5, SE-46138 Trollhättan Reg Number 556889-7556 VAT Number SE55688975 5601
Autor: J35